Oracle ATG Commerce - Your Ecommerce Enabler

ATG commerce is an Oracle product that enhances the environment for best E- Commerce applications. ATG is coded using Java and it is highly scalable.

Oracle ATG Web Commerce enables a customized online buying experience for each individual by dispensing abrupt marketing programs, merchandising, personalized search, and specifically designed websites.

What is Oracle/ATG Web Commerce?

Oracle's ATG Web Commerce is the leading e-Commerce solution that empowers world's top brands, by delivering a steady and efficient cross-channel customer experience across all channels, including web, mobile device, kiosk, and more.

Oracle's ATG Commerce Suite encompasses ATG Commerce, the leading platform for commerce applications and solutions. By utilizing this modern functionality, enterprises can design a reliable, scalable, agile commerce foundation. It efficiently reaps the results, ensuring continuous business growth.

The Oracle ATG platform is an extremely customizable and configurable for building and supporting sites of e-commerce. Different layers of the ATG platform include.

• The Dynamo Application Framework (DAF), the base layer of the platform. It bestows an environment made of JavaBeans and JavaServer Pages.

• The Personalization module (DPS) enables the code of content and targeted email for each individual user. User profiles can be managed using this module.

• The Scenarios (DSS) enhance the targeting abilities of content. These are specifically designed to govern interactions among visitors and content.

Why ATG?

• ATG is a framework for creating web applications.

• At the framework level, it is a Java based application platform for hosting web-based applications.

• The platform is fast, scalable and mainly runs on J2EE.

• ATG is a combined software that runs into a few numbers of limitations but works around more things.

• Endeca is a well-proven search tool used by millions of retailers, is now part of ATG.

• ATG's form-handler based model is easier and quicker to work with and its APIs are more steady.

• The component framework is a lightweight container for managing the lifecycle and dependency binding of Java component objects.

Oracle/ATG Commerce Suite's Structure

The scheme above depicts the structure of Oracle/ATG Commerce Suite.

As you can see the ATG Commerce Suite is the combination of products: Oracle ATG Commerce and ATG Optimization applications.

Features

• B2B Module— builds a top-class B2B e-commerce website with features of selling, merchandising and targeting abilities.

• Adaptive Scenario Engine— choreograph customer interactions to drive pre-designed dialogues for an individual customer experience

• Unified Multisite Architecture— share different resources, viz. content, components, among different e-commerce sites

• Data Anywhere Architecture— accelerate and minimizes integrations costs

• ATG Commerce Reference Store— a pre-built storefront with the best solutions for latest commerce.

Personalization
Personalization is a very important component of e-commerce software.

By gathering information about website visitors, Web Commerce allows businesses to personalize their content, promotions, e-mails, and other multi-channel marketing campaigns.

Access Management
With Oracle/ATG Web Commerce you can grant different access rights to marketing specialists, developers, managers and other groups of users to maximize your website performance.

Payment Framework
Oracle/ATG Web Commerce allows you to accept all major credit cards, with Cybercash, PayPal, Google checkout and much more.

Automatic Price Calculation
Oracle/ATG Web Commerce provides automated tools to calculate the order's price including taxes, delivery options, coupons, gift cards and discounts.

Workflow Management
As well as managing an online store, an e-commerce business has to manage business processes and activities. Here is a scheme that illustrates the management of this process.

Easy-to-Customize Reference Store
Oracle/ATG Web Commerce provides a customizable pre-built storefront that decreases the time of the production environment launch.

Multi-Site Administration
If you have multiple websites it might be important for you to be able to manage all of them via a single instance. Through using the same hardware and software you can simplify management of your websites.

Easy-to-use Interface
Great visualization and easy navigation of the interface simplifies the process of website management and saves your team significant time and effort.

Order Processing and Fulfillment
Pre-checkout order-processing tasks are easy to fulfill with ATG. Order processing and fulfillment tools include multiple payments, delivery and shipping options, order confirmation messages, administrative management tools to view order status, notify the store of the customer's intent to buy the product and much more.

Catalog Browsing
ATG provides multiple options to browse online catalogs. Find the item or group of items based on their IDs, description, date of adding to the website, etc.

Abandoned Order Services
Abandoned Order Services Module allows Oracle/ATG Web Commerce to detect, respond to, report on abandoned orders and related activity and, subsequently, e-commerce businesses to analyze and improve the shopping cart abandonment rate.

Benefits

• Extinguishes defective manual and default data entry errors

• Enables users with uniform inventory, pricing and order data in both Oracle EBS and Oracle Commerce

• Delivers flexibility and robustness with a scalable architecture built on enterprise SOA standards

• Accelerates implementation and reduces costs

Features

• Customers and orders created can be tracked automatically.

• Can retrieve inventory information directly from Oracle EBS

• Product catalog and pricing information can be synchronized.

Job Trends

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Training
Oracle Commerce is unifying commerce platform, with emphasis on content, and experience technologies so as to obtain scalability to handle the evolving demands of businesses. Become the in-house business expert on your eCommerce applications with the expert training.

Mindmajix offers Oracle ATG Training. Our trainers are well experienced in the relative field who can ensure you possess complete knowledge on the subject.

Conclusion
The Oracle Commerce Solution is playing a new role in the game for online retail. It is dealing with a unified, end-to-end solution that enables more cross-channel experiences while streamlining the management, and reducing TCO.

It is emerging as a scalable platform with an aggressive roadmap that allows retailers to revolutionize, grow, and leverage their current investments.