How to create a strong mobile strategy for your business in 2017
The desktop version of computing has become an old school fable, while the laptops are almost confined to an instrument to serve official requirements. Preferences and expectations of people have changed drastically in the last few years and are still creating new definitions with the passing time.
When we talk about e-commerce, things are pretty much in favor of the smartphones. According to a report, by the end of 2015, close to 50% of total digital media time spent comes through smartphone app usage.
Talking about the mid of the year 2016, 65% of the time spent on digital media comes through mobiles alone.
The result of this inclination?
Looking at the people's inclination, the business houses together ran towards the growing market. However, while few relished the essence, few failed to find the essence leaving behind the remaining juggling their thoughts to find the right boulevard.
To assist the latter two with the benefits of business mobility, here we have prepared a list of strategies that you can follow in order to reap the best results:
1. Make a Responsive website
Rather than going with a mobile website separately, prefer a responsive design which promptly works on all the devices. The reason behind this is to lessen the efforts involved in maintaining separate versions of the website. Also if a user visits your website from different devices, he might get confused.
However, if your company has resources, you may develop a mobile app and feature the same on two major platforms; Android and iOS. This, in turn, will reap you better benefits in comparison to a mobile website.
2. Performance is the master Key
A study reveals that if your website takes more than 3 seconds to load, you have lost 57% visitors. And you might get shocked to know that around 80% of these visitors will never come back.
So this states that if you wish to make your business survive and succeed in the growing market, you need to focus on the performance of your website on all the devices. Ensure that your application/website works smoothly as smoothly on mobile devices as it works on desktops.
3. Voice assistance could be a better option
The best gift today the 'humans on earth' have is the way they communicate and express themselves. Same goes for your visitors. Recently in an interview, founder and CEO of video chat company Agora.io, Tony Zhao said that the in-app communications to an extent increase your user's interest and engagement.
You can easily enable video calling or a click-to-call option for voice calls in your application or website. For the same you can find numerous click-to-call Software Development Kits online. These kids will just require a couple of coding lines and some steps, in order to deliver what you need.
4. Scalable
It is forecasted that for the coming four to five years, the smartphone market will grow by over 10 percent. Same goes with the application stores, which are expected to face double downloads in the coming few years.
To race with this growing market and to create a place, you need to ensure that your planning, implementation, and the output are scalable. You have real time analytics for all your data and performance specs.
5. You can't afford a loophole
They are using mobile for a hassle free experience, and a little loophole from your end will make them flea. You are well aware of the fact that there are many like you trying best to grab as much audience as possible. During this entire chaos, you need to be sure that you deliver the best to them.
You can optimize your mobile design to work even when the connectivity is low. Ensure a proper interaction with your users, and take their feedbacks and compliments seriously and take necessary actions.
Conclusion
These were the top five mobile strategies to strengthen your business. Summarizing the information, it can be said that you either need a good team of developers. If not these, you may also consider having a technical partner or a consultant to avoid these minute pitfalls.
The post is originally published at Peerbits
