We'll get straight to the point: the new Swiss Alp Watch designed by luxury watchmaker H. Moser & Cie looks exactly like the Apple Watch. The company isn't shying away from its design inspirations though -- actually, that's the whole reason why it exists at all. On its website, the company says the timepiece is a "statement" against the smartwatch trend and proves "traditional mechanical watchmaking has a future, and is, in fact, the future." From the rectangular chassis to the thin lugs and narrow band, it's a clear imitation of the Apple Watch, at least at first glance. According to Hodinkee, the overall size even matches the 38mm model.