Latest in Gear

Image credit:

Google's latest data-squeezing algorithm is coming to Chrome

The Brotli algorithm will be especially helpful for mobile users.
173 Shares
Share
Tweet
Share
Save

Sponsored Links

Google is no Silicon Valley startup, but it's just as intent on creating compression algorithms as the fictional "Pied Piper." The search giant is about to unleash its latest algorithm, called "Brotli," onto the Chrome browser. The software compression team first revealed the algorithm in September, saying that it was 20 to 26 percent more efficient than Zopfli, an algorithm it launched only three years before. Google says that Brotli is a "whole new data format" that squeezes in more data than other compression formats, while decompressing at comparable speeds.

As a result, "the smaller compressed size allows for better space utilization and faster page loads," according to the team. The only downside is that squeezing that data is slow, but developers generally do that with static elements ahead of time. Google added that, it "would give additional benefits to mobile users, such as lower data transfer fees and reduced battery use," and that it would be particularly useful for web font compression. So when, might you ask, will the crunched down data be flowing to your smartphone, tablet or PC? Google said that the code is in "intent to ship" mode, so it's likely to appear in the next version of Chrome.

Source: Google (G+)
Coverage: Google
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
173 Shares
Share
Tweet
Share
Save

Popular on Engadget

Ransomware attack in Texas targets local government agencies

Ransomware attack in Texas targets local government agencies

View
Tesla's relaunched solar power efforts include $50 panel rentals

Tesla's relaunched solar power efforts include $50 panel rentals

View
After Math: Plead the fifth

After Math: Plead the fifth

View
The best smart home sensors for Alexa

The best smart home sensors for Alexa

View
Drako's GTE electric supercar will be a four-motor, 1,200HP monster

Drako's GTE electric supercar will be a four-motor, 1,200HP monster

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr