If this sounds familiar, Gibson purchased both Onkyo and Philips' audio gear before cranking out headphones of its own. The company is still making new products under those brands, but it's also releasing headphones with the Gibson logo. If you'll recall, we first saw the Usain Bolt Trainer headphones and cans with all the design details of the iconic Les Paul guitars at CES 2015.
Fender isn't going after a wider audience here, but instead the company is looking to cater to its existing customer base. These in-ear monitors are designed and assembled in Nashville and feature titanium drivers. Aside from the entry-level $99 DXA1, all of the other models boast a 3D-printed Digital Hybrid Technology (DHT) shells that are made to fit 95-percent of ears.
DHT is something Aurisonics developed over the course of a few years. Of course, this means you won't have to spend time getting molds of your ears made. Instead, the design was created by scanning thousands of ears to find a true universal fit. If you were hoping to pick up the DXA1 on the cheap, it's also said to fit nearly all ear shapes, too. You'll be able to find out for yourself when the entire series ships in March.
While they may look like Aurisonics' existing products, the company didn't simply slap Fender's logo on them and call it a day. Fender's Andy Rowley told Head-Fi that the in-ears were "reconfigured and improved since the acquisition," despite being based on Aurisonics' Bravo line.