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Google Now can block publishers you don't read

You no longer have to put up with annoying sites. Wait a minute...

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You can already tell Google Now to stop showing you stories on certain subjects, such as an annoying political candidate or a rival sports team. But what if you want to purge an entire site from that long list of info cards? You're about to get that chance. Some users have noticed that Google Now is giving them an option to block entire publishers, regardless of content. If you're irked by a tabloid cluttering your feed, you can banish it forever. It also lets you avoid broader topics, too, such as US politics or sports. The feature doesn't appear to be available everywhere just yet, but sit tight -- it's likely coming to your device soon enough.

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