Latest in Culture

Image credit:

Snapchat's content feed could go algorithmic

According to sources, the platform wants to shift the way you interact with the people you follow.
20 Shares
Share
Tweet
Share
Save

Sponsored Links

Snapchat's main content feed could soon get an algorithmic shakeup, Digiday reports. According to sources, Snapchat has been working on updates to its platform that would affect professional or brand accounts and re-arrange the chronological flow of content you see from the accounts you follow.

Although it is currently unclear when the changes could be implemented, an update like this would bring Snapchat's platform in line with Facebook's News Feed, which ranks the content you interact with based on a number of factors and shows you more of the same. While the setup can often make it easier sort through the flood of content in your feed, it also offers ways for advertisers and publishers to buy a more visible location.

Snapchat currently boasts around 100 million daily active users, most of whom fall squarely in the coveted youth demographic, but only stories posted by partner publishers on the Discover tab are allowed to carry ads. In order to get in front of that audience, other brands and publishers run private accounts and attempt to grow their audiences organically by jumping into your Snapchat stream right alongside your friends.

As Digiday points out, an app update in March that allowed users to quickly flip through updates from all the accounts they are following might hint at what the future of Snapchat's content stream might look like. According to Snapchat ad tech platform Delmondo, however, that update led to a 40 percent increase in views, but a 20 percent decrease in completion rate -- meaning more people saw the content, but it was much easier to ignore.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
20 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget’s guide to Home Entertainment

Engadget’s guide to Home Entertainment

View
Facebook Portal review (2019): A redesign doesn't ease privacy fears

Facebook Portal review (2019): A redesign doesn't ease privacy fears

View
AMC is launching its own on-demand movie service

AMC is launching its own on-demand movie service

View
GoFundMe's new platform is just for charities and nonprofits

GoFundMe's new platform is just for charities and nonprofits

View
The Morning After: Listing 'basically everything' launching with Disney+

The Morning After: Listing 'basically everything' launching with Disney+

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr