That would put these services in the same category as broadcasters like the BBC, which already invest up to 20 percent of their revenue in EU-made shows and movies. Reuters says video-on-demand companies only invest around one percent of their revenue at this point in time. According to Financial Times, Netflix told the commission that forcing streaming services to adhere to a quota could lead to companies snapping up cheap titles. "An obligation to carry content to meet a numerical quota may cause new players to struggle to achieve a sustainable business model," it said in its response to the EU. Also, the requirement to feature European titles would mess up its algorithm that offers personalized recommendations.
Besides everything we've mentioned above, the EU wants YouTube to have stricter age barriers in place to prevent minors from accessing videos meant for adults. Further -- and people might actually like this one -- the commission wants to ban geo-blocking, which makes some titles available in certain regions and not in others. The EU is slated to unveil the proposal's first draft on May 25th, so we'll likely hear more about its contents next week.