Red Bull's extreme sports adventures are practically tailor-made for GoPro's action cameras, so it would only make sense if the two got together, right? Sure enough, that's what's happening. GoPro has announced an exclusive deal with Red Bull that will have the two partnering on distributing and selling content. They'll share rights on co-produced content and share it across both of their online and TV channels. Also, each company gets a distinct perk: GoPro becomes Red Bull's sole action camera provider, while Red Bull gets equity in GoPro.