According to The Weather Company CEO and General Manager Cameron Clayton, the concept is fairly simple: "What Waze does for cars, we do for airlines," Clayton told the Journal. Or, more technically speaking: when a plane's instruments record bumpy skies, that information will be uploaded to IBM and Watson through Gogo's connection. Watson will then cross-check that turbulence with The Weather Company's meteorological data and then alert other aircraft if they need to adjust their routes. Compare that to the current system, which requires a pilot to alert air traffic controllers on the ground, who then have to manually send out the heads-up to other pilots in the area.
According to IBM and Weather, turbulence costs airlines around $100 million per year "due to crew and passenger injuries, unscheduled maintenance, operational inefficiencies, and revenue lost while planes are out of service." And, if nothing else, Watson can at least tell everyone to buckle up a little earlier.