Social Media and Technology Share a Symbiotic Relationship - The Future Foresees Enough Dependence
From smartphones to Facebook, advancements in technology are entirely changing the way we communicate with each other and work. An eminent expert went through a research on the revolution brought about by technology and its implications in the near future. The key concepts included a potential growth throughout the world and the primary point being bridging the gap between the digital and the physical worlds. For instance, it remains pretty tough to determine the particular intention of consumers on the web. All that people want is technology which is simple to use.
Televisions connected to the internet, social media and the extreme power of simplicity were considered as launch pads for innovation in future, as per a panel of experts of Harvard Business School. Though it is a fact that advertisers love the Internet, to what extent they can capitalize on such transformations is still an open question.
The evolving landscape – Interdependence between technology and social media
This is an indeed evolving landscape where there is much more growth to come. Among 6.5 billion people in the world, around 1.5 billion have access to the internet and more than 300 million have access to broadband at home. 3 billion have mobile phones, an increasing number of which have access to internet. What do you learn from this statistic? That the most valuable currency among the present generation is Information!
Each year there is more and more information created on the web than all the previous years and all such investment initiatives hover around participating in the flow of information. Investors are interested in companies which help them understand how they can structure information, categorize and communicate some of the self-generated information and then act on it.
Sleeping aside your cell phone
Though it is true that technology is having a huge influence on society but at the same time it is also true that society is continuously making demands on technology. The way we love people, live our lives, communicate with other and work will have an impact on technology and the greater is the population, the more will be the level of control. It has been seen that 15% of the newlyweds met online. Among the US users, half of them sleep with their cell phone by their side and married couples on the other hand don't share their mobile phones.
In what way social connections will increase dollars is yet to be seen. There are search engines like Yahoo which comprise of certain premium services which require subscriptions and fees and the largest business model so far has been advertising. It is a $50 billion industry working globally which has been growing by 30% every year. Advertisers can reach out to great scale and hence advertising on the web can be extremely effective.
Internet and Television
On the other hand, there has been mounting pressure on the merging of internet and television as consumers nowadays expect internet to be everywhere with advertising and entertainment implications. For around 90 years now, television has always been a 1-way device but now time has come that it should be a 2-way device. While TV prices are plummeting, they are leaving an opportunity for the internet to hurt both the content industry and the value chain. Emerging markets drive the potential for growth of such innovations combining the television and the internet which seems to be a low-cost way of engaging with the internet.
Companies will find out ways in which they can utilize whichever social media network you're in and you too should use those networks which are easy for you to access. Opt for simplicity as this is the main thing which people want. Technology will make things faster and you will get more interconnections and opportunities.
