Best 5 Hacks To Convert Website Traffic To Business Lead
"Would they or won't they?...It's the most common question among website owners when they have visitors to their platforms, leading to the contemplation whether or not they would stay & think about their website. It's a busy world today and you just have 10 seconds to grab attention and convince people about your worth so that they feel lured enough to turn into business leads. There is no point in regaling about a magnum traffic flow if it does not convert into an equally appealing number of leads. My years in internet marketing have taught me best 5 hacks that can heighten the chances of website traffic conversion to business leads.
Quality engaging content
The virtual world is ruled by the content and hence it calls for a high quality engaging content. Make sure to focus on informative, relevant, meaningful and engaging content with high readability. Pep up the content with the keywords and lingo used by your target niche. People are more likely to shop from a place where they can relate to. Keep the content fresh and updated. Moreover, in this age of multimedia, I always suggest taking to video, images and audio inclusions to ensure better engagement.
CTAs are really important
CTAs (Call To Action) added to your blog post or any website content are really important to turn visitors into business leads as these inspire prompt action from the traffic. There are 3 very important CTAs that could be really useful for your site- Social sharing buttons, Email signup and Request Quote. The social sharing buttons would encourage your visitors to share your contents across the social world for a viral promotion. The "email signup" CTA would let you acquire your visitors' email id for your email marketing list which can be further used to entice your visitors with cool offers. The "Request Quote" CTA will encourage visitors to get directly into business.
Be careful of the landing page
After you establish your CTA, it's important to ensure that the CTA is taking your visitor to a relevant landing page where they can get complete details on the action. The landing page would mostly contain 2 elements- one is a brief on the offering & the form that will be filled out by the visitors to access the offering.
Welcome pop-up
A leading blogger increased his subscriber rate by 73% in just 2 months through welcome pop-up. Yes, some of you might not be exactly cool with the idea of a pop-up or the new visitors but it's really effective – and can lead to a tremendous improvement in the rate of your subscribers.
Test & measure results
It's great that you are taking conversion efforts but are they actually working? Well, you need to test & measure the results of conversion efforts to check that you are on the right path. Check the metrics of your CTAs, offers and landing pages and see how much respond they have received from your visitors. You might need to modify your marketing ways based on that data.
Winding up
Finally, it would be great if you can add some additional boosters to your conversion efforts such as money back guarantees, bonus offers and rave reviews from customers.
