Latest in Culture

Image credit:

Tinder says GIFs and emoji lead to better connections

Users have sent 100 million animated images since the feature launched in January.
610 Shares
Share
Tweet
Share
Save

Sponsored Links

Who knew that the secret to successful online dating lay in GIFs? The next time you find yourself spending an hour coming up with the perfect greeting and introduction on Tinder, stop and find a GIF instead. According to Tinder's research, GIF messages are 30 percent more likely to receive a response than non-GIF ones.

The company also found that conversations with GIFs were two times longer than those without, and since the feature was enabled in 2016, more than 100 million GIFs have been sent around the world in the app.

Tinder's sociologist Dr. Jess Carbino told Engadget that she regularly interviews the company's users. She believes starting conversations is challenging, and that GIFs and emojis are a good way to break the ice, because "people are very attracted to art and things that are visual," she said.

When asked if the animated images could be used as a crutch, Dr Carbino argued, "GIFs are a good way to assess compatibility and sense of humor." The GIFs aren't just used by young people, either. According to Dr. Carbino, Tinder's users range between 18 and 61 years of age, and GIFs are used universally across all the age groups.

The company is still looking into the impact of GIFs and emojis on people who are meeting through its new Social feature, which lets you find new friends to hang out with. In the meantime, if you're puzzling over how to get that cute match to keep talking to you, it might be time to drop a GIF.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
610 Shares
Share
Tweet
Share
Save

Popular on Engadget

Reddit bans 61 accounts linked to 'suspected campaign from Russia'

Reddit bans 61 accounts linked to 'suspected campaign from Russia'

View
Noir detective game 'Blacksad' will be out for consoles on December 10th

Noir detective game 'Blacksad' will be out for consoles on December 10th

View
Google is ending support for the Explorer Edition of Glass

Google is ending support for the Explorer Edition of Glass

View
Despite the HQ2 debacle, Amazon will add office space in Manhattan

Despite the HQ2 debacle, Amazon will add office space in Manhattan

View
Apple plans software fix for 16-inch MacBook Pro 'speaker popping'

Apple plans software fix for 16-inch MacBook Pro 'speaker popping'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr