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iTunes offers 10-movie bundles for $10 each

Apple is marking its movie store's 10th anniversary with some sweet deals.

Believe it or not, it's been a decade since movies arrived in iTunes... and Apple wants to make sure you remember that. It's launching a 10th anniversary US promo that, appropriately, offers 10-movie bundles from five major studios (Lionsgate, Paramount, Sony, Universal and Warner Bros.) for $10 each. And no, these aren't all stinkers that wouldn't otherwise sell. There are gems like Live Die Repeat, Rush, Selma, Captain Phillips and No Country for Old Men in the mix, and the odds are usually good that you'll enjoy most of what a given bundle has to offer.

This deal doesn't matter as much as it would have 10 years ago. You can watch at least some of these movies on Netflix, which hadn't even started streaming in 2006 (that wouldn't happen until 2007). In a sense, the bundles are an acknowledgment that the movie industry has changed. However, they're still big bargains if you've been looking to fill out your permanent movie collection.

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