Latest in Gear

Image credit:

Apple wants to sell you a $300 photo book about its products

We're holding out for the BookBook Pro.
7710 Shares
Share
Tweet
Share
Save

Sponsored Links

Apple is known for two things: design and modesty. Okay, one thing. Today, the company announced a new photo book that "chronicles 20 years of Apple design," called Designed by Apple in California.

Dedicated to the memory of its co-founder and former CEO, Steve Jobs, the new book intends to highlight both Apple's design process as well as its products. It features 450 photos of gadgets past and present, shot by Andrew Zuckerman, a photographer who is perhaps most famous for his Creature book and subsequent sequels.

Designed by Apple in California employs Zuckerman's signature style: bold imagery contrasted against white backgrounds. In a foreword, Apple's Chief Design Officer Jonathan Ive says:

"While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say."

"We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative."

The book itself is a linen-bound hardcover volume, available in two sizes. There's a small $199 (£169) 10.2" x 12.75" and a larger $299 (£249) 13" x 16.25" edition. Both will be available online and in select Apple stores around the world starting tomorrow, Wednesday November 16th.

Source: Apple
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
7710 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's 2019 Back-to-School Guide

Engadget's 2019 Back-to-School Guide

View
Watch and listen to THX's new Deep Note trailer with spatial 3D audio

Watch and listen to THX's new Deep Note trailer with spatial 3D audio

View
Facebook loses Oculus executive who led its mobile VR efforts

Facebook loses Oculus executive who led its mobile VR efforts

View
YouTube is removing its direct messaging feature in September

YouTube is removing its direct messaging feature in September

View
Walmart sues Tesla after solar panels catch fire at stores

Walmart sues Tesla after solar panels catch fire at stores

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr