'Actions on Google' lets app developers work inside Assistant

Now, third parties like Panera Bread can use Google's AI app to take your order.

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We've seen AI-powered chat bots spread across different services, but Google is opening up a way for more companies to get in on the action. With "Actions on Google," you can stay in your app (or talking to an Assistant-enabled device like Google Home) to do something like order food just by having a conversation. During a demo on stage at Google's I/O keynote today, the company showed off ordering delivery from Panera, without needing to enter your home address or payment information, or even create a specialized account.

Support for actions has been available since Google Home launched but only worked with a limited number of services. Now that it supports transactions, it's about to get a lot more useful. Third-party developers can start building in support for transactions now, and Google says it will be open to users on their phones "soon."

For all the latest news and updates from Google I/O 2017, follow along here.

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