As a reminder, LG's 2017 OLED sets all have support for most HDR formats, including HDR10 and Dolby Vision, giving you the best possible picture for Netflix or Ultra HD Blu-ray streaming. Other features include LG's webOS 3.5 Smart TV system for quick switching between streaming and broadcast TV and LG's Magic Remote.
As for the image quality, OLED sets are widely regarded for their deep blacks, thanks to the fact that each OLED pixel provides its own light source and can be shut off completely. They also cover 99 percent of the demanding DCI-P3 gamut, giving you the maximum colors, gamut and accuracy. OLEDs aren't known for their great brightness, but LG managed to boost levels by 25 percent on many models this year. The only thing OLED panels still aren't is fast, so don't count on the TVs for super-accurate gaming performance.
Between November 19th and 27th, LG's 55-inch and 65-inch B7A models will be on sale for $1,499 and $2,299, respectively, discounts of $800 and $1,000 over the regular prices, LG says. As mentioned, all ten of its TVs, including the slim B7 and C7 models, the "picture-on-glass" E7, the high-end G7 and wall-mounted, one-tenth-of-an-inch thick W7 LG Signature OLED, will be discounted by varying amounts.