While the company claims that ReNu's strength is a brain wave–tweaking software that rapidly reduces stress, the process starts with a surprising step that feels counterintuitive. Before users can experience the technology, they are required to use supplements in the form of a cream or chewable nutrients that the company claims are "all-natural amino acids." Next, they slip on the headset, which has a couple of small patches that need to be placed behind each ear. The patches produce microcurrents to rapidly increase the absorption of the nutrients. The stimulation is said to prepare the brain for the company's proprietary software, which is delivered in the form of binaural audio.
With a pair of regular headphones, users can access an accompanying app to access the binaural beats that tweak brain wave frequencies. Through the audio tracks, the company claims that ReNu can oscillate the frequency between alpha and theta zones -- essentially producing a state of deep relaxation and recovery to cope with a stressful day. The product is expected to officially launch later in the Fall this year.
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(Update: An earlier version of this article stated that ReNu includes noise-cancelling headphones. But, unlike the original NuCalm kit that comes with a JBL headset, users will have to make do with their own headphones for ReNu.)