Latest in Culture

Image credit: Shutterstock

YouTube pushes harder to tag videos 'too offensive' for ads

Google is bringing in outside firms to vet content. 
459 Shares
Share
Tweet
Share
Save

Sponsored Links

Shutterstock

Weeks ago, an investigation by the Times revealed that plenty of mundane advertisements were unknowingly presented alongside extremist videos on YouTube, sparking outrage and a few companies to withdraw from the ad program. Google quickly vowed to take "a tougher stance" and "remove ads more effectively" from offensive content. But that didn't stem the exodus quickly enough. Now, the search titan is reportedly allowing external firms to vet whether advertisement quality standards have been met.

Partners like comScore, Inc. and Integral Ad Science, Inc. will be allowed to monitor YouTube advertisements on a new "brand safety" reporting channel, a Google spokesperson told Bloomberg. It's also expanding its definitions of offensive content: Whereas it previously included material attacking people based on race, religion and gender, it's added a filter for "dangerous and derogatory content." These include promoting negative stereotypes about certain groups and Holocaust deniers.

The toxic YouTube content mentioned in media reports only accounted for about one thousandth of one percent of total ads shown, Google Chief Business Officer Philipp Schindler told Bloomberg. Now that one billion hours of video are watched on the platform every day, that microscopic ratio adds up, but it's also a lot of content. To that end, the search giant added machine learning tools to its efforts, which has helped flag five times as much offensive content to isolate than before.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
459 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget’s guide to Home Entertainment

Engadget’s guide to Home Entertainment

View
Pixel 4 vs. the competition: The camera battle intensifies

Pixel 4 vs. the competition: The camera battle intensifies

View
The Pixel 4's Recorder app can capture and transcribe simultaneously

The Pixel 4's Recorder app can capture and transcribe simultaneously

View
Google's Nest devices can tell if you're near with 'ultrasound sensing'

Google's Nest devices can tell if you're near with 'ultrasound sensing'

View
Pixel 4 will be available through every major US carrier

Pixel 4 will be available through every major US carrier

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr