Adidas will sell more shoes partially made with ocean trash
It’s all part of the company’s ongoing sustainability efforts.
In honor of tomorrow's Earth Day celebrations, Adidas is unveiling yet another collaboration with Parley, an organization that focuses on protecting oceans from being polluted. This includes three new models of its flagship running shoe, the original Ultra Boost, Ultra Boost Uncaged and Ultra Boost X, all of which feature a Primeknit upper made mostly (95 percent) from marine plastic debris. Adidas says about 11 bottles of plastic were used for each shoe, with the set being part of the company's overall commitment to sustainability. All in all, Adidas plans to make at least one million more pairs like these by the end of 2017.
Additionally, the sportswear giant also announced that it has teamed up with Major League Soccer on team jerseys that were created out of Parley Ocean Plastic. Unfortunately, these won't be available to the public. As for the new UltraBoost designs, they're scheduled to hit Adidas stores and its site on May 10th for $200 each.
