Latest in Entertainment

Image credit: Dailymotion

Dailymotion is trying to clean up its act with major redesign

The new version will focus on higher quality video content.
199 Shares
Share
Tweet
Share

Sponsored Links

Dailymotion

Dailymotion announced this week that it has completely redesigned its app and advertising strategy. And the company hopes to attract viewers with higher quality content created through partnerships with media and entertainment brands. Three new partnerships with Universal Music Group, CNN and Vice were also announced.

On the new app, video content will now be divided into four themes -- news, sports, music and entertainment -- and geared towards 18- to 49-year-olds. Dailymotion is also offering less intrusive advertising formats that they say will "promote a more fluid user experience and stronger brand integration."

Dailymotion, which Vivendi acquired a majority stake in two years ago, has had its share of issues. Users have had a history of posting pirated content, which led to the company being found guilty of copyright infringement in France and a ban in Russia. The site was also hacked last year.

According to a statement, Dailymotion has 300 million unique users per month -- well below competitor YouTube's nearly one billion visitors. Reuters reported that the video-sharing site hired around 100 engineers to work on the redesign that it hopes will bring in more viewers.

The app should be available soon for both iOS and Android and a desktop version is scheduled for a worldwide release on July 25th.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
199 Shares
Share
Tweet
Share

Popular on Engadget

You can make your own rotary cellphone

You can make your own rotary cellphone

View
Microsoft releases its unified Office app for Android

Microsoft releases its unified Office app for Android

View
Apple warns of iPhone 'supply shortages' due to coronavirus outbreak

Apple warns of iPhone 'supply shortages' due to coronavirus outbreak

View
Watch the first trailer for Spielberg's Apple TV+ series 'Amazing Stories'

Watch the first trailer for Spielberg's Apple TV+ series 'Amazing Stories'

View
Jeff Bezos pledges $10 billion to combat climate change

Jeff Bezos pledges $10 billion to combat climate change

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr