Latest in Internet

Image credit: PA Wire/PA Images

Amazon waves goodbye to its one-click purchase patent

But will it spread everywhere?
739 Shares
Share
Tweet
Share
Save

Sponsored Links

PA Wire/PA Images

Way back in 1999, Amazon patented a feature that soon became iconic: One-click purchasing. Who knows how impulse buys were committed thanks to this innovation bypassing the normal online checkout procedure when our better angels typically step in? Regardless, Amazon's iron reign over this particular feature is over: On Tuesday, the company's patent for one-click buying expired.

Amazon was very protective of its signature purchase-streamlining feature, famously suing Barnes and Noble when the latter put a similar one-click shopping option on its website back in 1999 -- a month after Amazon was granted the patent, CNET points out. Thereafter, companies took the option to license the tech from the online shopping titan. One-click has become an increasingly important part of Amazon's streamlined purchasing experience, powering its Dash buttons and voice ordering on Echo devices (and even a gimmicky promotion with Italian automaker Fiat).

But now that the patent's expired, there's nothing stopping competitors from integrating "one-click" purchasing on their own sites. It will be interesting to see if feature gets people buying wildly popular items like sneakers or the SNES Classic on vendor sites alone instead of wandering over to price-match on Amazon.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
739 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Tesla targets Nürburgring EV record next month

Tesla targets Nürburgring EV record next month

View
Mark Zuckerberg visited Donald Trump at the White House

Mark Zuckerberg visited Donald Trump at the White House

View
TCL's 2019 quantum dot-enhanced 4K TVs go on sale starting at $599

TCL's 2019 quantum dot-enhanced 4K TVs go on sale starting at $599

View
Google to invest record-breaking amount in renewable energy

Google to invest record-breaking amount in renewable energy

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr