For the past several decades, cities have designed streets around the assumption that they'll be used for personal cars. If you need a poster child for this, you just have to look at Los Angeles' Wilshire Boulevard -- it has a whopping 10 lanes for vehicles, and even the bus lanes are almost treated like afterthoughts. It's no wonder gridlock is such a common problem, since LA is practically inviting more drivers and the traffic chaos that results. Lyft isn't happy with this state of affairs, and it thinks urban planners need to reinvent the road if they want to reduce traffic and embrace the future. It's partnering with designers at Perkins+Will and Nelson/Nygaard on a conceptual Wilshire Boulevard redesign for an era when car ownership fades away and public options dominate. There would be fewer lanes, but it could potentially serve up to 77,000 people per hour instead of today's 29,600.