If you thought Amazon would sit back and let Apple reap the rewards of a smart speaker with decent sound, you're wrong. The shopping juggernaut just unveiled the new Echo. In addition to an all-cloth covering (with options for wood veneer) sports "all new sound architecture" including a dedicated woofer and tweeter in addition to Dolby-certified audio. More than that, it's rocking second-gen far field tech for better voice recognition. Speaking of voice, it'll make free calls to Canada and Mexico using Echo Connect. That'll launch in the US later this year.