The judge pointed out that the Missouri Auto Dealers Association (MADA) was effectively a Tesla rival trying to avoid competition, not a body looking after the public interest. As such, it didn't have any standing to sue. He added, though, that if the state legislature was to update its licensing rules, the legal situation might change. "We will continue to explore the legal avenues available," MADA told the St. Louis Post-Dispatch.
We have been serving customers in Missouri for almost five years and have contributed to the state economy and jobs for Missourians -- something that will now continue," Tesla said in a statement
Tesla's problems came about in the first place after Missouri lawmakers, at the behest of the powerful auto dealer lobby, sneaked a clause into a bill that essentially banned its direct sales model. Most states have laws that forbid a franchisor (like Ford) from competing against franchisees (Ford dealers). Tesla had complied with the original law because it only does direct-to-consumer sales.
However, the updated bill reclassified any manufacturer as a franchisor, meaning Tesla could be banned. "To be clear: this is worse than a mere case of dealers trying to protect an existing monopoly –- this is a case of dealers trying to create a monopoly," said Tesla at the time.
Tesla had closed its stores in University City and Kansas City after the initial ruling, but was allowed to re-open them shortly afterwards during the appeal process. "The decision today is a victory for Missouri consumers who want the choice to learn about and purchase their Tesla in their home state," the company said.