Over the past few months, Amazon slowly but surely helped people get used to the idea that it now owns Whole Foods by hawking its wares in the chain's stores. Now it's fully embracing the supermarket chain as part of its identity by making its goods available for purchase via Amazon's Prime Now service. Unfortunately, the offering is only available in select Austin, Cincinnati, Dallas and Virginia Beach neighborhoods for now, but the company plans to expand its reach to more cities throughout the year.
Under Prime Now, you'll be able to order fresh produce, meat, seafood and other organic food (even select alcohol products) that you can usually buy from Whole Foods stores and get them delivered to your home in two hours. If you need it faster than that, say if you have a surprise visitor or have forgotten to buy stuff for dinner, you can pay $8 to get your order delivered in one hour, so long as it's worth at least $35. Whole Foods delivery is only available from 8AM to 10PM, though -- you can't rely on it for your sudden midnight cravings.
To take advantage of the delivery series, simply head over to Prime Now's website or download its app and check your Zip code to see if it's available in your location.
Whole Foods Market co-founder and CEO John Mackey said in a statement:
"We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites. Together, we have already lowered prices on many items, and this offering makes Prime customers' lives even easier."