Samsung says its smart speaker will arrive in the second half of 2018

The company is apparently targeting a premium market for the device.

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Swapna Krishna
February 26, 2018 11:10 AM
In this article: bixby, gear, home, samsung, smartspeaker
Yves Herman / Reuters
Yves Herman / Reuters

We've known for awhile now that Samsung was working on its own smart speaker, an answer to Apple's HomePod. It appears that the speaker, which will run Samsung's voice assistant Bixby, will debut in the second half of 2018 according to The Wall Street Journal.

This differs from what we've heard previously. Back in December, Bloomberg reported that Samsung's smart speaker would release in the first half of 2018. It's not clear whether this later release date was planned all along or whether it constitutes a delay.

We still don't know how much the speaker will cost. Samsung's mobile chief D.J. Koh told The Wall Street Journal that there could be pricing tiers for the device. It's clear, though, that Samsung is aiming for a premium market with the device. "When I introduce the first model, I don't want to give the impression that Samsung delivered another affordable mass model," Mr. Koh said to The Wall Street Journal. "I want to focus on more premium."

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