Want to watch 3D movies at the theater without the picture quality limitations that come with projectors? You'll want to plan a trip to Switzerland. Samsung's 34-foot 3D Cinema LED screen has premiered at Arena Cinemas' Silhcity theater in Zurich, promising moviegoers 3D without the usual drawbacks (and, hopefully, a few perks). It promises 10 times the peak brightness of projectors while retaining the full 4K resolution and consistent picture quality, avoiding the usual problems with dim, low-resolution 3D images that vary based on where you're sitting. HDR video support and JBL Professional audio help, too.