Latest in Gear

Image credit:

NBA is experimenting with 99-cent fourth quarter live streams

You might not have to pay for League Pass if you only watch the end of the game all the time.
Share
Tweet
Share

Sponsored Links

Shutterstock

NBA's League Pass can be quite pricey if you're more of a casual viewer than a huge fan. Those "casual viewers" could still go online to find illegal streams to watch, though, so the association seems to be thinking of ways to win them over -- like offer access to a game's fourth quarter live stream for just 99 cents. Courtside Ventures Managing Partner Vasu Kulkarni has received a notification on his phone, telling him he can watch the last few minutes of the Heat-Thunder game for less than a dollar.

The association hasn't officially announced the offering yet, so it's looking very much like an experiment that's not exactly surprising. As The Verge noted, NBA commissioner Adam Silver said at CES two years ago that he thinks we'll get "to the point where somebody wants to watch the last five minutes of the game, and they go click, they'll pay a set price for five minutes as opposed to what they would pay for two hours..."

Since the fourth quarter can have the most heart-stopping moments, we can see a lot of people being willing to pay for access, so long as it remains affordable. The feature could cost more than 99 cents if it ever sees wider release, after all. Unfortunately, we've yet to find out what will happen if the game goes into overtime and whether that means viewers will have to pay extra to keep the stream going.

In this article: experiment, gear, internet, leaguepass, NBA, stream
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Netflix delivers 'studio-quality' sound upgrade for Android viewers

Netflix delivers 'studio-quality' sound upgrade for Android viewers

View
Sony may resurrect the Xperia Compact line for small phone fans

Sony may resurrect the Xperia Compact line for small phone fans

View
Google mobile search redesign focuses on results, not frills

Google mobile search redesign focuses on results, not frills

View
Apple warns against putting an iPhone 12 too close to your pacemaker

Apple warns against putting an iPhone 12 too close to your pacemaker

View
Facebook inexplicably logs out iPhone users

Facebook inexplicably logs out iPhone users

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr