Facebook uses AR to make movie posters more interactive

The "target tracking" tech is in beta for developers now.

Sponsored Links


It's been about a year since Facebook revealed its plans for camera-centric augmented reality. Now the company is moving ever further into an AR future with "target tracking," a way to connect images, logos, signs and pictures in the real world with augmented content using the Facebook camera. A Wrinkle in Time and Ready Player One are already using the tech via closed beta, and a developer toolkit for everyone else is on its way later this spring.

The company says the idea behind target tracking is to help create "persistent AR – experiences that are connected to and persist relative to places or things in the real world." Movie posters are fairly ubiquitous around the globe, making them a perfect test case for the technology. The team has also optimized things so a wide range of devices can access the AR content, from Apple's iPhone 5s and up to Android devices released in 2012 and later.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Popular on Engadget