Latest in Entertainment

Image credit:

Hulu discounts its HBO add-on to $5 per month

Just in time for 'Westworld.'
Jon Fingas, @jonfingas
April 12, 2018
Share
Tweet
Share

Sponsored Links

John P. Johnson/HBO

In case it wasn't already obvious that HBO really, really wants you to watch the second season of Westworld, Hulu just made it crystal clear. The streaming service has discounted its HBO add-on from $15 per month to just $5 ahead of Westworld's season 2 premiere, with that rate locked in for as long as six months. It's not certain how long the promotional price will remain in place, but a spokesperson told Variety that it's available for a limited time. If you're interested, you might want to act quickly -- this makes a basic Hulu/HBO combo more affordable than HBO Now by itself.

The bargain comes hot on the heels of Hulu's Spotify bundle (which you can't use at the same time, unfortunately), and suggests the online video has a very straightforward strategy for boosting its subscriber base: lure them in with package deals that are hard to resist, even if they're temporary. HBO's eagerness to drive ratings no doubt helped in this case, but we could see deals like this becoming a regular occurrence as Hulu capitalizes on season premieres and other buzz-heavy events.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Presenting the Best of CES 2021 winners!

Presenting the Best of CES 2021 winners!

View
Audi and BMW shut down car subscription programs

Audi and BMW shut down car subscription programs

View
Samsung heir Jay Y. Lee is going back to jail for bribery

Samsung heir Jay Y. Lee is going back to jail for bribery

View
'Hitman 3' owners won't have to buy earlier games to play their maps

'Hitman 3' owners won't have to buy earlier games to play their maps

View
Facebook and Google allegedly cut a deal that reduced ad competition

Facebook and Google allegedly cut a deal that reduced ad competition

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr