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Sheryl Sandberg: Facebook has 'thought about' paid subscriptions

Facebook is considering new options to keep its revenue growing.
Nathan Ingraham
April 25, 2018
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Philippe Wojazer / Reuters

When Facebook CEO Mark Zuckerberg testified in front of a Senate commission earlier this month, he made a statement that hinted at the company exploring paid subscriptions down the line. He specifically said that they would always offer a free version of Facebook, leaving the door open for other paid versions as well. On today's earnings call, COO Sheryl Sandberg got even more concrete, saying that "we've certainly thought about lots of other forms of monetization including subscriptions, and we'll always continue to consider everything."

The latter half of that statement is the expected executive speak about everything being on the table, but the fact that Sandberg specifically mentioned subscriptions so soon after Zuckerberg hinted at a paid version of Facebook is worth taking note. Neither executive has talked about what might differentiate a paid Facebook experience from what the site currently offers -- but if it's more privacy protections, a lot of people will probably at least investigate signing up. It wouldn't take a lot of Facebook's massive user base to turn this into a notable revenue generator.

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