Latest in Gear

Image credit:

DJI unveils Spark drone with cutesy Line Friends bear on it

Lifestyle branding for drones? Sure, why not.
Jon Fingas, @jonfingas
August 6, 2018
Share
Tweet
Share

Sponsored Links

DJI

DJI apparently felt that its tiny Spark drone wasn't quite cute enough. The company has unveiled a version of the Spark that slaps Line Friends' extra-adorable Brown the bear on its back. The rationale? DJI believes the drone is becoming a "lifestyle accessory" -- it's something you might always carry with you, so you might as well have a quadcopter that echoes your style. We'd question that philosophy when you can't see Brown the moment you start using the drone, but it does beat the simple colored shells that usually pass for fashion in the drone world.

Apart from the ursine appearance, this is the same as the Spark you've come to know. You're looking at a compact, fixed-arm flying machine whose 12-megapixel camera shoots 1080p video with a two-axis gimbal. You also get gesture control, and it's enough of a power miser that you can charge it through micro USB.

Although Line is mostly popular in countries like Japan, DJI is launching this drone in the US -- it'll sell for $399 at both its website as well as its flagship stores, including its Times Square location. There's no mention of a specific release date. Let's be honest, though... if you like the thought of a drone themed around a cute bear, you're probably willing to wait a while to get your hands on it.

In this article: Bear, cameras, DJI, Drone, gear, LineFriends, robots, Spark
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Engadget's 2020 Back-to-School Guide

Engadget's 2020 Back-to-School Guide

View
Xiaomi unveils a ridiculous see-through TV

Xiaomi unveils a ridiculous see-through TV

View
The last Blockbuster is hosting an Airbnb sleepover in September

The last Blockbuster is hosting an Airbnb sleepover in September

View
‘Red Dead Online’ is so broken it’s hilarious

‘Red Dead Online’ is so broken it’s hilarious

View
'Halo Infinite' will not be an Xbox Series X launch title

'Halo Infinite' will not be an Xbox Series X launch title

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr