Latest in Entertainment

Image credit:

Netflix kills in-app subscriptions on Apple hardware

You'll have to sign up through its website first.
Mariella Moon, @mariella_moon
December 28, 2018
Share
Tweet
Share

Sponsored Links

SIPA USA/PA Images

New and returning Netflix subscribers with iOS devices will find themselves unable to sign up through the iOS app. The streaming platform has confirmed to VentureBeat that it no longer supports "iTunes as a method of payment for new members." It started testing the change in select markets back in August and rolled it out to everyone in the world in November. Those who want to pay for a subscription will now have to do so via the platform's website. That includes those who used to pay via iTunes if it's been a month since they canceled their subscription.

As VentureBeat noted, Apple takes a 15 to 30 percent cut from in-app subscriptions, and that has been a growing point of contention between the tech giant and app developers. Now, Netflix can pocket all the proceeds from its iOS customers -- and the additional money it can earn by not sharing with Apple will likely be substantial, seeing as it occupies the top spot in the list of iOS apps with the largest revenue.

While bypassing iTunes payments could affect smaller applications, we doubt this decision will impact Netflix's subscription numbers in any way. Besides, the streaming titan knows what it's doing: it dropped the option to pay via Google Play earlier this year.

In this article: apple, entertainment, mobile, netflix
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

LG's rollable OLED TV goes on sale for $87,000

LG's rollable OLED TV goes on sale for $87,000

View
The SSC Tuatara has broken 330 mph and shattered a world speed record

The SSC Tuatara has broken 330 mph and shattered a world speed record

View
Can Evernote make a comeback?

Can Evernote make a comeback?

View
Living with TCL's 8-series 4K TV: Quality without paying for OLED

Living with TCL's 8-series 4K TV: Quality without paying for OLED

View
Sony plans to optimize the PS5's fan speed using game data

Sony plans to optimize the PS5's fan speed using game data

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr