Once outside of the forest, Paul says to the camera that his jokes aren't a reflection of how he feels but are a coping mechanism and he comments that suicide, depression and mental illnesses are not a joke.
The video has since been removed, but Paul has over 15 million YouTube subscribers and the video was viewed millions of times before it was taken down. Many are criticizing Paul for the video saying it was disrespectful and shouldn't be considered a message on mental health awareness as Paul has claimed it to be.
YouTube is also facing backlash over the video as people are questioning what role platforms like it should play in managing this sort of content. Ed Petrie, an actor and maker of children's video content said on Twitter that YouTube needs to be more active in vetting the content that gets posted on its site, particularly content aimed at young people. Francis Maxwell wrote on Twitter, "The worst part is Logan Paul's cult fan base is little children. Who just watched their idol laugh and joke as someone ended their life. Garbage person."
YouTuber Laci Green tweeted that the platform had become "a sociopathic garbage fire" and that the industry "has no soul left."
Paul tweeted an apology yesterday. In it he said, "I didn't do it for the views. I get views. I did it because I thought I could make a positive ripple on the internet, not cause a monsoon of negativity." He also posted a video apology today.
It will be interesting to see how YouTube responds and whether this will lead to any changes in the way the site manages its content. Some have called for Paul's channel to be shut down. Facebook came under fire last year for the kind of content users were able to stream on the site, including videos of sexual assault, beatings, suicide and murder. Last year, YouTube started to more strictly moderate children's content after reports surfaced that videos portrayed as kid-friendly were actually quite the opposite and that many videos geared towards children were littered with vile comments from pedophiles. In December, YouTube said it would enlist 10,000 people to review content that might violate its policies in order to better train its algorithms.
We've reached out to Google for a comment about Paul's video and we'll update this post when we hear more.
If you or a loved one is considering suicide or would like emotional support, the National Suicide Prevention Lifeline is available. It's free and confidential. You can call the Lifeline at 1-800-273-8255 or for Spanish speakers at 1-888-628-9454. The deaf and hard of hearing can call 1-800-799-4889.