Latest in Gear

Image credit: TAG Heuer

Google hints at a rebranding for Android Wear

Say hello to the platform-neutral 'Wear OS.'
481 Shares
Share
Tweet
Share
Save

Sponsored Links

TAG Heuer

Android Wear might be on the cusp of a Google Pay-style rebranding. Users exploring the latest Android P Developer Preview have noticed that Google is not only referring to Android Wear as "Wear OS," but has replaced the usual watch-like logo with a distinctive "W." This doesn't necessarily indicate that a formal name change is imminent (9to5Google noted that Play Services betas alluded to Google Pay for months), but it does suggest it could happen by the time Android P is released, if not by the Google I/O conference in May.

There's no formal explanation for the new badging at this point, but it's not hard to imagine why Google might use the Wear OS label. As with Google Pay, the company may want to avoid using the Android label on a product that isn't strictly limited to Android devices. You can use Android Wear watches with iPhones, after all.

And that declaration may be particularly important given the current state of the smartwatch market. IDC estimated that Android Wear was virtually non-existent among the top five wearable manufacturers in the fourth quarter of 2017 -- even Huawei got to fifth place primarily through its fitness trackers, not its Android wristwear. While new watches and updated software are ultimately the keys to growth, a name swap could reel in some of those buyers who previously thought they needed an Android phone.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
481 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget’s guide to Home Entertainment

Engadget’s guide to Home Entertainment

View
Crowdfunded case will give your Windows PC that Mac Pro look

Crowdfunded case will give your Windows PC that Mac Pro look

View
Original 'Fortnite' map vanishes in a cataclysmic event

Original 'Fortnite' map vanishes in a cataclysmic event

View
Andy Rubin quietly left the venture company he founded

Andy Rubin quietly left the venture company he founded

View
The best outdoor security camera

The best outdoor security camera

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr