Let's say you're in charge of marketing BlackBerry phones. You don't have nearly as much cachet as you did in BlackBerry's heyday, and all the social media buzz tends to surround the latest Galaxy or iPhone. What do you do? If you're TCL, it's simple: turn the fans into marketers. It's launching a BlackBerry Smartphone Fan League that rewards the faithful for sharing social network posts, creating original posts about their phones, filling out surveys and recruiting more into their fold. Participants earn points they can use to enter weekly and monthly contests, and they'll also have access to closed beta tests for new features.