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Facebook's new ad transparency tools will reportedly launch this week

View Ads will help you know who placed the ads you see on the social network.
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NurPhoto via Getty Images

Last October, Facebook announced that it would start requiring advertisers to disclose their identities when purchasing space on the social network. Now, according to a report at Politico, the company is going global with the feature this week in a tool called "View Ads." The system was set to go live in Canada last year, and the database has been live since May; this will expand the on-site availability to the rest of the world.

With 10 million people seeing Russian-placed political ads, Facebook is doing what it can to fight undue influence through ad buys. It has also pledged to hand-review new ads that target politics and race. Facebook's vice president for global public policy, Joel Kaplan, confirmed the View Ads feature and release date to a small group of reporters in Brussels, says Politico. It will let users pay more attention to how special interest groups use Facebook for their own ends.

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