Latest in Gear

Image credit: Pascal Rossignol / Reuters

Amazon's Alexa event will take place today at 1:00 PM ET

Get ready for new hardware.
Nicole Lee, @nicole
09.20.18 in Home
230 Shares
Share
Tweet
Share
Save

Sponsored Links

Pascal Rossignol / Reuters

For those who've been wondering just when Amazon's mysterious event is going to be, you need wait no longer. That day is today, and it'll take place in the company's Seattle headquarters at 1:00 PM ET / 10:00 AM PT. We don't know too much about what will be unveiled just yet, but if it's anything like last year's event, chances are good that Alexa will be the prevailing theme.

According to a CNBC report earlier this week, at least eight new devices will be unveiled at the event. They include microwave oven, a subwoofer, an amplifier, an in-car gadget of some kind as well as a smart plug that'll add Alexa functionality to anything that hooks into it. Since Alexa appears to be the focus here, we won't be surprised if the company reveals a new Echo or two as well, perhaps as a way to go up against the ever-rising competition from Google.

Even though Amazon's retail business shows no sign of slowing down, it's clear that Alexa also remains a big part of the company's growth strategy. In its most recent earnings report, Bezos said that the number of Alexa-enabled hardware have more than tripled in the past year and that tens of thousands of developers are working on even more Alexa integration. Earlier this week, for example, Audi announced that it would be integrating Alexa into the E-tron and other select models. Amazon also released the Alexa Gadgets Toolkit, which the company hopes will eventually lead to an ecosystem of Echo accessories.

We'll likely hear about all of these Alexa integrations as well as new hardware and new features at Amazon's event later today. Unfortunately, the company isn't livestreaming it, but we'll be there on the ground to bring you the latest news as it happens.

Update 9/20/18 11:25AM: This post has been updated to reflect a start time of 1PM ET / 10AM PT

Follow all the latest news from Amazon's Alexa event here!

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
230 Shares
Share
Tweet
Share
Save

Popular on Engadget

New York state bans sales of flavored e-cigarettes

New York state bans sales of flavored e-cigarettes

View
After Math: Shut it down, shut it all down

After Math: Shut it down, shut it all down

View
The best USB-C hubs and docks

The best USB-C hubs and docks

View
'Gears 5' will add new modes and maps in its first six months

'Gears 5' will add new modes and maps in its first six months

View
Hulu's 'Castle Rock' season 2 teaser shows the origins of 'Misery'

Hulu's 'Castle Rock' season 2 teaser shows the origins of 'Misery'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr