Latest in Gear

Image credit: AP Photo/Mark Lennihan

Chrome will block all ads on consistently deceptive websites

Fake system errors could be a thing of the past in some cases.
486 Shares
Share
Tweet
Share
Save

Sponsored Links

AP Photo/Mark Lennihan

Google is stepping up its fight against websites that use shady pop-ups and redirects to ensnare web users. As of December, Chrome 71 will block all ads on the "small number" of sites that consistently use these tactics, whether they're producing fake system errors or trying to steer you to unwanted sites. It won't yank ads right away when Google determines that something is rotten, but there won't be much time -- after Google flags issues in an Abusive Experiences report, site owners will have 30 days to mend their ways.

You'll have the option to disable the site filtering in Chrome's settings, Google said.

This probably won't raise too many objections, since the sites that use these tricks often rely primarily or exclusively on them. Google noted that phishing and scam sites sometimes use these methods to swipe your data. All the same, it's significant that the company is blocking all ads based on the nature of a given site, not just the individual offending ads. That might not make honest advertisers happy, but Google is clearly betting that sites will change their practices before that becomes a significant issue.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
486 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
iPad Pro leak suggests tablet photography just won’t die

iPad Pro leak suggests tablet photography just won’t die

View
Apple's latest AirPods and wireless charging case are $30 off on Amazon

Apple's latest AirPods and wireless charging case are $30 off on Amazon

View
Google Fi now offers an unlimited plan

Google Fi now offers an unlimited plan

View
Get a glimpse of SpaceX's orbital Starship prototype under construction

Get a glimpse of SpaceX's orbital Starship prototype under construction

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr