Latest in Gear

Image credit: Pattanaphong Khuankaew via Getty Images

Over a third of online Black Friday purchases came from phones

Mobile shopping has rarely been this influential.
355 Shares
Share
Tweet
Share
Save

Sponsored Links

Pattanaphong Khuankaew via Getty Images

If you spent Black Friday hunting for deals on your smartphone, you're not the only one. Adobe analysts have determined that just over a third (33.5 percent) of online Black Friday sales were completed on smartphones -- a large uptick from 29.1 percent just one year earlier. People were willing to splurge, too. There was over $2.1 billion in sales, a leap from the previous record ($1.4 billion) set on Cyber Monday, not Black Friday.

This comes on the back of a spike in Black Friday sales, with people spending $6.22 billion (a 23.6 percent increase over 2017). Not surprisingly, tech led the way -- laptops, Let's Go Pikachu/Eevee and God of War were some of the biggest hits on Black Friday, while the day before saw people snapping up the Nintendo Switch, Beats headphones and Red Dead Redemption 2 in large numbers.

While it's not clear exactly what prompted the uptick in phone-based shopping sprees, Adobe's Taylor Schreiner credited it in part to stores crafting "better mobile experiences." We'd add that the phones themselves might provide more enjoyable shopping through larger screens -- it doesn't feel quite so much like you're shopping through a porthole. Whether you thrive on Black Friday or just see it as consumerism run amok, the data suggests that a growing number of people are comfortable leaving their PCs behind when they make big-ticket purchases.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
355 Shares
Share
Tweet
Share
Save

Popular on Engadget

YouTube's AI docuseries with Robert Downey Jr arrives on December 18th

YouTube's AI docuseries with Robert Downey Jr arrives on December 18th

View
PC gamers: Rate and review the RTX 2060 Super or 2070 Super

PC gamers: Rate and review the RTX 2060 Super or 2070 Super

View
Google Assistant's interpreter mode is coming to iOS and Android

Google Assistant's interpreter mode is coming to iOS and Android

View
'Fortnite' adds split-screen multiplayer on PS4 and Xbox One

'Fortnite' adds split-screen multiplayer on PS4 and Xbox One

View
Mighty's iPod Shuffle for Spotify now works with Amazon Music

Mighty's iPod Shuffle for Spotify now works with Amazon Music

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr