Apple cuts HomePod price to $299

It's now £279 in the UK and $399 in Canada.

Apple has cut the HomePod price by up to 18 percent in various regions as it seemingly tries to gain more of a foothold in a competitive market. As spotted by 9to5 Mac, the smart speaker is down from $349 to $299 in its US store, $449 to $399 in Canada and £319 to £279 in the UK.

Third-party retailers have often offered discounts on HomePod, but it's the first official price drop from the mothership. Apple typically doesn't cut prices on products part-way through their life cycle. The HomePod arrived only 14 months ago.

The move could entice more people to buy a HomePod, though it's competing with many other recognizable brands at both its bracket and lower price points. Speakers from Amazon and Google (save for the $399 Google Home Max) are all less expensive, while Sonos has a number of products that are cheaper than HomePod. Soon after Apple started shipping HomePod, reports suggested sales were sluggish.

While HomePod might sound great, it's a little more limited than other speakers. You can, for instance, connect seven Echo Dots to a smart home network for the same price as a single HomePod, while Alexa and Google Assistant are more open than Siri.