Latest in Gear

Image credit:

ASUS calls on tinkerers to make custom ZenFone 6 firmware

It's seeding the phone to LineageOS and other key development teams.
Jon Fingas, @jonfingas
June 12, 2019
Share
Tweet
Share

Sponsored Links

Richard Lai/Engadget

While many Android phone makers are locking their devices down in the name of security, there are a few vendors courting enthusiasts who want to install their own firmware -- and ASUS is one of them. The company has teamed up with XDA to help seed ROM development teams with ZenFone 6 units, including LineageOS, CarbonROM, OmniROM and TWRP. They're also reaching out to individuals developers behind projects like the unofficial Google Camera port.

This isn't a formal development program, XDA noted. Rather, it's a "trial" that will gauge the impact of supporting the custom ROM community this way. OnePlus and Xiaomi's Poco brand have tried similar things in the past.

The effort reflects ASUS' newfound focus on power users as part of its leadership upheaval. It wants to cater to the kind of people who insist on maximum control over their devices, and that means ensuring a healthy ROM community. There's no guarantee it will help ASUS' bottom line. People sometimes install ROMs like LineageOS precisely to delay buying new phones (as they can get Android updates beyond official support). However, it could foster a loyalty that isn't very common in the Android world, enticing tinkerers to come back when they'd otherwise drift to whatever phone is trendy and reasonably open.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

The SSC Tuatara has broken 330 mph and shattered a world speed record

The SSC Tuatara has broken 330 mph and shattered a world speed record

View
Living with TCL's 8-series 4K TV: Quality without paying for OLED

Living with TCL's 8-series 4K TV: Quality without paying for OLED

View
Can Evernote make a comeback?

Can Evernote make a comeback?

View
Beats Flex review: The cost of $50 wireless earbuds

Beats Flex review: The cost of $50 wireless earbuds

View
How to pick the right iPhone 12

How to pick the right iPhone 12

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr