YouTube reverses course on 'verification' -- you will keep your badges

The new plan is to protect creators from impersonation.

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FilmMagic via Getty Images
FilmMagic via Getty Images

Yesterday YouTube announced plans to change its policy around channel verification status. In a move to follow other social networks, the company said changes tying approval to authenticity and prominence would mean some might lose their tag, and would have to go through appeals to keep it.

After a quick and loud backlash to the plan YouTube CEO Susan Wojcicki apologized, and YouTube just announced "Channels that currently have verification will now keep it without appeal." The plan is still to reopen its process for verification next month for all channels that have over 100,000 subscribers, with an eye toward stamping the tag on channels that are both "authentic" and "complete."

YouTube Support:

What's happening with channel verification?

We won't remove verification based on the criteria we announced yesterday. If you received an email that your channel will no longer be verified, you no longer need to submit an appeal. You'll keep verification on your channel.

As always, we'll still remove verification if we find that a channel is attempting to impersonate another creator or brand. If you change your channel's name, the renamed channel won't be verified and you'll need to reapply.

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