Latest in Gear

Image credit:

Impossible Burger is now available at east coast grocery stores

102 Wegmans and Fairway Market locations will start selling the burger tomorrow.
Igor Bonifacic, @igorbonifacic
September 25, 2019
Share
Tweet
Share

Sponsored Links

Nicole Lee / Engadget

After launching last week at grocery stores in Southern California, Impossible Foods' plant-based package of ground "meat" is heading east. Starting tomorrow, September 25th, all 100 Wegmans grocery stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, Massachusetts and North Carolina will sell the Impossible Burger. Additionally, Fairway Market in New York will offer the Impossible Burger at its 74th and 86th Street locations in Manhattan. Both chains will sell the company's 12-ounce package for $8.99.

With the expansion, the Impossible Burger is now available at 129 grocery stores and 17,000 restaurants nationwide. That's still only a fraction of the stores and restaurants where you can buy a Beyond Meat burger, but Impossible Foods hopes to expand to every region in the US by mid-2020. Whether it's simple curiosity or a desire to reduce their ecological footprint, Americans seem interested in plant-based alternatives to meat. According to VegNews, in the first week of availability at Gelson's Markets, the Impossible Burger outsold ground beef.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
'Marvel's Avengers' hasn't turned a profit yet

'Marvel's Avengers' hasn't turned a profit yet

View
The best TV deals we could find for Black Friday

The best TV deals we could find for Black Friday

View
'Star Wars Squadrons' next-gen update packs 4K, 120 FPS tweaks

'Star Wars Squadrons' next-gen update packs 4K, 120 FPS tweaks

View
CD Projekt Red shows off 'Cyberpunk 2077' next-gen gameplay

CD Projekt Red shows off 'Cyberpunk 2077' next-gen gameplay

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr