Latest in Entertainment

Image credit:

Facebook's first ever Super Bowl ad will focus on Groups

Chris Rock and Sylvester Stallone have been seen filming on the Rocky Steps.
Georgina Torbet, @georginatorbet
December 19, 2019
159 Shares
Share
Tweet
Share

Sponsored Links

Andy Kropa/Invision/AP

Facebook has attempted to overcome a year of PR disasters with some high-profile adverts for its services featuring celebrities, such as Portal commercials starring Kim Kardashian and Jennifer Lopez. Now, the Wall Street Journal reports that Facebook taking this one step further by airing a Super Bowl ad.

This year will mark the first time that Facebook has advertised during the Super Bowl, and the company is going all out for the occasion. The Wall Street Journal reports that advertisers pay up to $5.6 million for a 30-second commercial spot during the event.

The Facebook ad will be a 60-second spot featuring Chris Rock and Sylvester Stallone, promoting the social connection aspects of the Groups feature. People have reported seeing actors including Stallone and Rock meeting on the Rocky Steps at the Philadelphia Museum of Art to film the commercial.

This will follow Super Bowl advertising by tech companies in previous years, such as Hulu's Instagram egg ad that promoted mental health awareness last year and a 2018 Amazon Alexa ad featuring celebrities like Gordon Ramsay, Rebel Wilson, Cardi B and Anthony Hopkins. Other tech companies have used Super Bowl ads to showcase everyday people using their products, like Microsoft's gaming accessibility ad or Nintendo's Easter-egg-stuffed Switch ad.

As younger people flock to platforms like Snapchat and Instagram, Facebook has become the social media network of the Boomer generation. With the Super Bowl increasingly a Boomer event as well, it makes sense for the company to target their ads to this audience.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
159 Shares
Share
Tweet
Share

Popular on Engadget

Engadget's 2020 Back-to-School Guide

Engadget's 2020 Back-to-School Guide

View
Our readers get real about their issues with the AirPods Pro

Our readers get real about their issues with the AirPods Pro

View
Space Force official logo and motto unveiled

Space Force official logo and motto unveiled

View
Microsoft's Surface Duo may launch with AT&T

Microsoft's Surface Duo may launch with AT&T

View
Disney has no idea what it's doing with 'Mulan'

Disney has no idea what it's doing with 'Mulan'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr