Snapchat's allure has largely revolved around the disappearing nature of its content, but that might not be the case for some material in the future. Reuters tipsters claim Snap is consider making public Stories (that is, ones that show up in Our Story) last longer, or even permanently. You could still delete them yourself, but they wouldn't automatically vanish. The company is reportedly thinking about revealing the identities of Snapchat users who make public posts, too. Private snaps would remain as ephemeral as ever, so you wouldn't have to worry about a permanent record of your hot gossip.