The office of New York's top attorney found that Calas—through Devumi and a number of other companies including DisruptX, Social Bull, and Bytion—was selling tons of fake content on social media. He completed more than 250,000 sales of social media activity in bundles, charging as much as $3,997 for 500,000 Twitter followers, $29 for 100 YouTube subscribers. The companies offered these services across platforms including Twitter, YouTube, LinkedIn, SoundCloud and Pinterest. According to the settlement, Devumi's clients included movie and TV stars, musicians, politicians, athletes, models and porn stars among others. Devumi generated about $15 million in revenue between 2015 and 2017.
The AG's settlement may be small in terms of monetary punishments, but it marks the first time a law enforcement agency has marked the activity of creating fake social media activity as illegal. The Attorney General's office said the business of Devumi constituted illegal deception and impersonation, opening the doors for further action against similar services. The state did not take a position on whether customers purchases the services were similarly breaking the law.