Latest in Gear

Image credit: Amazon

Amazon creates its own skincare line called Belei

Don't expect to see Amazon's name plastered over it, though.
261 Shares
Share
Tweet
Share
Save

Sponsored Links

Amazon

Amazon loves to capitalize on popular products, and that apparently extends to the recent fascination with skincare products. The internet giant has introduced its first "dedicated" skincare line, Belei, to snap up customers who'd otherwise hunt down coveted Korean products. The initial catalog includes everything from basics like facial wipes ($9) to a slew of moisturizers (typically $35) and multi-purpose serums (up to $40), helping you deal with everything from acne to wrinkles. Notably, Amazon's own name is conspicuously absent -- it clearly doesn't want to you to associate your eye cream too closely with the company that made your Echo speaker.

None of them have been tested on animals, and they don't include parabens, phthalates or sulfates. They're even somewhat eco-friendly. They use completely recyclable cartons, and the bottles are made from recycled resin.

It's not clear how well Belei will work compared to some of the more established options. However, that almost doesn't matter to Amazon. This is ultimately about capitalizing on a trend and creating a revenue stream from people searching for skin fresheners on its store. Superior care would just be icing on the cake.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
261 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget’s guide to Home Entertainment

Engadget’s guide to Home Entertainment

View
Sling TV's free streaming comes to Android and Amazon devices

Sling TV's free streaming comes to Android and Amazon devices

View
Walmart will take on Amazon with discounted third-party products

Walmart will take on Amazon with discounted third-party products

View
Hulu brings 4K content to the Xbox One

Hulu brings 4K content to the Xbox One

View
What's on TV this week: 'Watchmen'

What's on TV this week: 'Watchmen'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr