Latest in Gear

Image credit: AP Photo/Mahesh Kumar A.

IKEA will finally offer online shopping through mobile apps

It's part of a larger shift away from pure retail.
1583 Shares
Share
Tweet
Share
Save

Sponsored Links

AP Photo/Mahesh Kumar A.

IKEA's mobile apps have so far been focused on enhancing the retail experience, not replacing it. You can preview furniture in your home, but you'll have to either visit the web or travel to the store to make a purchase.

That's poised to change, digital chief Barbara Martin Coppola told Reuters in an interview. The big-box store is prepping an app that would let you shop remotely for that couch or desk while still visualizing how it appeared in your home. The new app would allow you to enter your room dimensions to ensure a good fit, and choose from different styles and "life stages" to narrow down the selection.

This isn't solely about joining the modern era -- it ultimately reflects a shift in IKEA's strategy. While it's known for giant stores on the outskirts of towns, it's testing smaller urban locations that only carry a fraction of the lineup.

Combined with the app, shoppers could see some products in person while still having access to the fuller catalog. It could tweak its traditional stores to focus more on carrying online stock than serving in-person customers. This might be vital, too -- internet-focused competitors like Made.com are encroaching on IKEA's home turf, and they aren't worried about creating massive retail presences.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
1583 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget’s guide to Home Entertainment

Engadget’s guide to Home Entertainment

View
Facebook Portal review (2019): A redesign doesn't ease privacy fears

Facebook Portal review (2019): A redesign doesn't ease privacy fears

View
AMC is launching its own on-demand movie service

AMC is launching its own on-demand movie service

View
GoFundMe's new platform is just for charities and nonprofits

GoFundMe's new platform is just for charities and nonprofits

View
The Morning After: Listing 'basically everything' launching with Disney+

The Morning After: Listing 'basically everything' launching with Disney+

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr